We’re being sold many myths every day.

They tend to be perpetuated by a small number of people. Yet over time, the effect compounds and many of us end up buying them.

One of these myths annoys me greatly. And it’s one I’ve been hearing ever since I got into this game too.

Albums are dead.

I’ll try to spell it out: whether it’s 1971 or 2026, nothing beats albums. Album is God, to quote one of the greatest producers of all times.

Nah, it’s all about the playlists now, people want to curate their own experience, adapt it to their moods.

Who cares what people want? It’s about what artists want. The maker gets to pick the form, not the audience. That’s always been the deal.

Well, what about singles? Or TikToks even? Six seconds of your catchiest hooks?

Any short-format video, by definition, is nothing more than a sneak peek. A flashy cardboard sign spun by a monkey on the side of the boulevard.

The goal? To make you curious enough to go listen to this whole song. The single.

The single is the entrance door. It always was. The album? It’s your house.

Singles exist to help discovery and build momentum. They are important. But they need to be leading somewhere.
Without an album at the end, they’re only a handful of doors that open onto nothing. Roads stopping in the middle of the fuckin’ desert.

Albums matter as much today as they did in 1982. And yes, they are exhausting to make. They require so much work, so much effort, so much time. Sacrifices. They are the black holes of our industry.

They also happen to be expensive to make.

That’s another myth we could talk about: the recording revolution of the 2000s. The affordability of gear. The supreme reign of the home studio. Sure.
It’s all true, you can build a quality home studio for a fraction of what it would have cost thirty or forty years ago.

You can make that album in your bedroom on your own. It will take you months, if not years, and I guarantee you’ll lose your health and your sanity over it.

But if you want to have fun, involve some talented people, and bring it up a few notches sound wise… Then the cost of making a record is still pretty much the same.
You’ll book a professional studio for a few days to track some nice drums. You might hire an arranger to write some strings, and musicians for some cool overdubs. You could mix it yourself, or get someone else involved. Hiring a proper mastering engineer is always a good idea, and it ain’t cheap either.

And that’s just making the damn thing. Then there’s the artwork, the promotion, the tour, and of course making vinyl, CDs, merch…

The costs might have dropped a tad, but not as drastically as most people think.

Yet, album is God. Still.

Don’t believe me? Name a successful artist, someone who’s relevant over a period of time, who doesn’t release them.

Albums tell the full story. It’s the novel of writers, the three-bedroom house of architects, the tasting menu of chefs.

Albums are the full experience. A body of work. A collection of moments, carved in sound. It’s our way to capture a significant slice of life.

Each song is a chapter in the novel. A room in the house. A dish on the menu. They’re all interesting on their own, but they serve a bigger picture. They all connect to give us something that is much bigger than the sum of its parts.

Albums are not going anywhere, because they are the best medium of expression of our art form.

No one asked for music to be fixed. Only the industry needs a serious overhaul.

But then again, what do I know…

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